La Cina apre alle console: eliminato il divieto
La Cina elimina il divieto sulla vendite di console sancendo l’apertura di un nuovo vasto mercato per i produttori di videogiochi.
Per un periodo di circa 15 anni, sul suolo cinese sono state bandite console e videogiochi. Tuttavia in tempi recenti la Cina ha manifestato la sua intenzione di modificare questa presa di posizione nei confronti del mercato videoludico, optando per una linea più morbida. Le consolle non saranno più vietate su suolo cinese, come rivelato in anteprima dal Wall Street Journal, che ha menzionato tra le sue fonti il Ministro della Cultura cinese.
Una buona notizia per i cittadini cinesi e ancora di più per le società che si occupano della realizzazione e distribuzione di consolle di gioco e videogames, tra cui spiccano Microsoft, Sony e Nintendo. Con l’eliminazione del divieto, queste società si trovano con un nuovo possibile bacino d’utenza composto da oltre 1 miliardo di persone. Non sorprende che la notizia sia stata accolta con grande entusiasmo.
Il divieto della vendita di consolle era iniziato nel 2000, a motivo delle preoccupazioni relative ai possibili danni che queste ultime potevano creare nei bambini. Un primo segnale di apertura era già arrivato lo scorso anno, con l’eliminazione del divieto all’interno di una piccola zona a Shangai.
D’ora in poi le società potranno vendere e produrre consolle di gioco su tutto il territorio cinese, senza essere confinati nella Shanghai Free Trade Zone.
Le vendite di PS4, Xbox One e Wii U e molte altre consolle potranno iniziare, ma la conquista del mercato videoludico cinese non sarà facile, dato che in assenza delle console di gioco i cinesi hanno optato per i giochi su PC e mobile, realtà molto diverse da quelle delle console di gioco che potrebbero pertanto accogliere con scarso entusiasmo.
Scritto da Michele Bellotti
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